Introduction

Introduction #

Who is Alpaca? #

A little bit of history of the company and founders #

Alpaca is a technology company headquartered in Silicon Valley that builds commission-free stock trading through API (Brokerage services are provided by Alpaca Securities LLC, a member of FINRA/SIPC). We are a team of diverse background individuals with deep financial and technology expertise, backed by some of the top investors in the industry globally. We are proud to be supported by the love of enthusiastic community members on various platforms.

Alpaca consists of a globally distributed team of professionals from a dozen different nationalities across North America, South America, Africa, Asia, and Europe with experience working at industry-leading companies including FINRA, Wealthfront, EMC, Greenplum, Cloudera, IBM, Apex Clearing, Waddell & Reed, and Lehman Brothers. Alpaca was founded by Yoshi Yokokawa (CEO), and Hitoshi Harada (CTO/CPO). Our well-capitalized group of investors include Spark Capital, Portag3, Social Leverage, Y Combinator as well as highly experienced industry angel investors such as Joshua S. Levine (former CTO/COO of ETRADE), Eric Di Benedetto (a fintech angel investor with more than 30 IPO and M&A exits), and several YC alumni angels.

Vision #

Our vision is to allow the 7 billion people on the planet to access financial markets. We are committed to providing a secure, reliable and compliant platform for anyone who wants to build their own trading strategies, asset management automation, trading and robo-advisor apps, new brokerage services, investment advisory services and investment products. It is important for us to have a variety of developers who build exciting things using our API.

What services does Alpaca provide? #

Alpaca provides trading and clearing services for US equities under its subsidiary Alpaca Securities LLC. We currently support stocks and ETFs listed in the US public exchanges (NMS stocks). Support for other asset classes, such as options, cryptocurrencies, futures, FX, private equities, and international equities are on our roadmap.

We work with retail traders and institutional investors directly, and also work with app developers, broker-dealers globally, investment advisors and fintech companies that offer US stock investing features to their end customers, both in and out of the United States.

To serve our customers, we provide Web API, Web dashboards, market data, paper trading simulation, API sandbox environment, and community platforms.

Audience #

This document is written primarily about our Broker API built for developers and product owners who build trading apps, investment products, and brokerage services. If you are a retail or institutional trader who aims to invest your own fund, please read the Trading API document.