Mexico's RUUT Pioneering Fintech Solutions for New Investors

Born out of a mission to provide accessible, fair, and simple tools for wealth generation, RUUT is addressing Mexico’s unique challenges faced by new investors. Currently situated in Mexico City and supported by Alpaca's Broker API, RUUT has seen significant growth since their launch while ensuring their core values remain intact.

About RUUT

RUUT was founded by Carlos Diaz and Rodrigo Verduzco on September 29, 2021 through a personal struggle. Carlos felt the frustration of having his savings account mistakenly blocked by Mexico's largest investment platform. When he finally regained the required access, after more than a month, the two co-founders realized there had to be a better solution for investing in Mexico. After researching further, they realized that only ~4% of Mexicans have an investment account, and that 93% of the accounts are centralized to just one platform (data from and Therefore it was clear that RUUT’s mission was to guide wealth generation amongst Mexicans with values centered on transparency, teamwork, user obsession, resilience, radical ownership, and strategy.

How RUUT Helps Mexican “Non-Investors”

RUUT stands out by addressing the significant challenge of financial education in Mexico. Instead of requiring users to understand intricate investment strategies, RUUT provides a straightforward platform where users can start building wealth without prior knowledge. Approximately 75% of RUUT's users are first-time investors, reflecting the success of this approach.

RUUT's platform offers users the ability to create and customize multiple portfolios tailored to different financial goals; these are handled by RUUT with some of the lowest management fees in the market. This user-friendly approach allows investors to plan for retirement, big consumer purchases like vehicles, and vacations with varying risk profiles and time horizons.

RUUT is a user-friendly approach allows investors to plan for retirement, big consumer purchases like vehicles, and vacations with varying risk profiles and time horizons

Why RUUT Partnered with Alpaca

RUUT's choice of Alpaca as its preferred broker stems from Alpaca's reputation as the most startup-friendly, accessible, and agile broker. The partnership has been mutually beneficial, with Alpaca playing a crucial role in supporting RUUT's mission.

“Alpaca has been an incredible partner for RUUT, we really feel their support for our mission and are very happy to keep building together.” – Rodrigo Verduzco, Co-Founder

Building for Growth Together

Utilizing Broker API

RUUT's app development process was tightly integrated with Alpaca's Broker API. Initially leveraging Alpaca’s readily available toolkit, RUUT then seamlessly integrated regulatory processes in Mexico, creating a unique solution with Alpaca's RIA (Registered Investment Advisor) specific products. This partnership is continuously evolving, as RUUT actively participates in testing and piloting new Alpaca products.

Further, Alpaca's Broker API has empowered RUUT to provide US investment accounts for clients in Mexico seamlessly. The API facilitates multiple equity transactions, streamlining the process of building and rebalancing investment portfolios.

RUUT's users, both non-sophisticated and sophisticated investors, love the platform's speed, ease of use, and tailored investment solutions. As a startup,one of RUUT's greatest concerns was scalability as we looked for a suitable Broker partner. Alpaca's scalability has been a crucial asset for RUUT, enabling the opening of thousands of accounts within 24 hours without any issues.

“Alpaca’s technology has been extremely scalable and reliable through our whole journey as partners.” – Patricio Tena, Sr. Backend Developer

Present Day Impact

Alpaca's Broker Dashboard plays a pivotal role in RUUT's operations. Serving as the operations team's essential tool, the dashboard offers an intuitive and fast way to check transactions and positions for users. As a startup, RUUT found the dashboard instrumental in managing client positions while their internal ledger was under development.

Since integrating with Alpaca, RUUT has witnessed remarkable growth, surpassing 10,000 funded accounts within a year. This partnership has allowed RUUT to develop tailored portfolios and an intuitive product that resonates with users.

RUUT continues to exemplify a transformative collaboration. By combining innovation, prioritizing accessibility, and ensuring scalability, they’re set to redefine wealth generation for Mexico's retail investors. As they continue their partnership together with Alpaca, the future holds promising developments for those seeking a simplified but empowering financial journey with RUUT.

“We’re thrilled to support RUUT’s vision and help make it a reality together. Alpaca believes financial literacy and investing should be accessible to everyone and the fact that RUUT is pioneering this in Mexico is inspiring. We can’t wait to see what the future brings them!” – Tarun Ajwani, SVP of Sales and Corporate Development at Alpaca

About Alpaca

Alpaca is a developer-first API brokerage platform that’s raised over $120m in funding. Alpaca offers stock and crypto trading, real-time market data, and end-to-end brokerage infrastructure through modern APIs. Alpaca is backed by top investors in the industry globally, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Eldridge, Positive Sum, Elefund, and Y Combinator. Securities brokerage services are provided by Alpaca Securities LLC ("Alpaca Securities"), member FINRA/SIPC, a wholly-owned subsidiary of AlpacaDB, Inc. Technology and services are offered by AlpacaDB, Inc.

Let's See How We Can Partner Together

Alpaca and RUUT Partners Asesor en Inversiones Independiente S.A.P.I. de C.V. (“RUUT") are not affiliated and neither are responsible for the liabilities of the other.

All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. There is no guarantee that any investment strategy will achieve its objectives. Keep in mind that while diversification may help spread risk it does not assure a profit, or protect against loss. There is always the potential of losing money when you invest in securities, or other financial products. Investors should consider their investment objectives and risks carefully before investing.

Securities brokerage services are provided by Alpaca Securities LLC ("Alpaca Securities"), member FINRA/SIPC, a wholly-owned subsidiary of AlpacaDB, Inc. Technology and services are offered by AlpacaDB, Inc.

Cryptocurrency services are made available by Alpaca Crypto LLC ("Alpaca Crypto"), a FinCEN registered money services business (NMLS # 2160858), and a wholly-owned subsidiary of AlpacaDB, Inc. Alpaca Crypto is not a member of SIPC or FINRA. Cryptocurrencies are not stocks and your cryptocurrency investments are not protected by either FDIC or SIPC. Please see the Disclosure Library for more information.

This is not an offer, solicitation of an offer, or advice to buy or sell securities or cryptocurrencies, or open a brokerage account or cryptocurrency account in any jurisdiction where Alpaca Securities or Alpaca Crypto respectively, are not registered or licensed, as applicable.

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