Display Logos of Popular Crypto & Stock Symbols with Broker API

We’re excited to announce the launch of Logo API for Alpaca Broker API. Through our partnership with Benzinga, you can now embed company or asset logos of popular stocks and crypto coins like  Apple, Tesla, Google, Bitcoin, Ethereum, and more.

Incorporate Logos into your App Interface with Broker API

Logo API offers your customers a unique visual experience that enables them to instantly recognize a logo from select crypto or stock symbols. This new capability enhances the app user interface by displaying company or asset images next to their relevant data.

Logo API is designed to help make it easier for you to track, maintain and retrieve up-to-date images. The below curl request example returns a PNG logo image (300x300 pixel resolution) for the prominent company logo of Apple (APPL).

curl --location --request GET 'https://data.alpaca.markets/v1beta1/logos/AAPL' \
--header 'APCA-API-KEY-ID: <KEY>' \
Logo API 

Note: Authentication is required to access Logo API endpoint https://data.alpaca.markets/v1beta1/logos/{symbol}  in order to retrieve image files.

Key Features of Logo API

  • Access real-time logos of 20+ supported crypto coins and popular stock symbols
  • Images are available in PNG format with 300x300 pixel resolution
  • A simple and easy-to-use Broker API integration
  • Maintain and retrieve up-to-date company logos with a simple URL
  • Unlimited sandbox testing via the Alpaca Broker API dashboard
  • 24/7 global support

Logo API is an add-on product feature, available in both the Essential and Core plans and will incur an additional cost. If you are on the Essential plan, you can request more information on Logo API  by reaching out to us at brokersupport@alpaca.markets. If you are on the Core plan, please reach out to your Customer Success Manager to request this add-on.

For Existing Broker API Partners

Please reach out to your Customer Success Manager if you are interested in learning more about Logo API and how you can add it to your existing plan.

Get Started With Logo API

Check out our documentation for additional information on Logo API and reach out to sales@alpaca.markets on how Alpaca’s suite of Broker API solutions can help build and launch your app.

Open brokerage accounts, enable crypto and stock trading, and manage the ongoing user experience with Alpaca Broker API

Please note that this article is for general informational purposes only. All screenshots are for illustrative purposes only.

Alpaca Securities LLC and Alpaca Crypto LLC are not affiliated with Benzinga.

Securities brokerage services are provided by Alpaca Securities LLC ("Alpaca Securities"), member FINRA/SIPC, a wholly-owned subsidiary of AlpacaDB, Inc. Technology and services are offered by AlpacaDB, Inc.

Cryptocurrency services are made available by Alpaca Crypto LLC ("Alpaca Crypto"), a FinCEN registered money services business (NMLS # 2160858), and a wholly-owned subsidiary of AlpacaDB, Inc. Alpaca Crypto is not a member of SIPC or FINRA. Cryptocurrencies are not stocks and your cryptocurrency investments are not protected by either FDIC or SIPC. Depending on your location, cryptocurrency services may be provided by West Realm Shires Services, Inc., d/b/a FTX US (NMLS #1957771). Please see the Disclosure Library for more information.

This is not an offer, solicitation of an offer, or advice to buy or sell securities or cryptocurrencies, or open a brokerage account or cryptocurrency account in any jurisdiction where Alpaca Securities, Alpaca Crypto, or FTX US respectively, are not registered or licensed, as applicable.

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About Sonia Sethi
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